{"id":612,"date":"2016-07-14T08:25:45","date_gmt":"2016-07-14T05:25:45","guid":{"rendered":"http:\/\/2016.kyiv.wordcamp.org\/?p=612"},"modified":"2016-08-23T18:56:11","modified_gmt":"2016-08-23T15:56:11","slug":"lars-magnus-oksnes-wordpress-is-at-the-core-of-the-advertising-revolution-but-its-not-perfect","status":"publish","type":"post","link":"https:\/\/kyiv.wordcamp.org\/2016\/news\/lars-magnus-oksnes-wordpress-is-at-the-core-of-the-advertising-revolution-but-its-not-perfect\/","title":{"rendered":"Lars Magnus \u00d8ksnes:  WordPress is at the core of the advertising revolution \u2013 but it\u2019s not perfect"},"content":{"rendered":"<p>Lars Magnus \u00d8ksnes is a digital advisor in Redink, working closely with both brands, designers and editors to help create WordPress-based solutions for content marketing.<\/p>\n<div id=\"attachment_614\" style=\"width: 690px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-614\" class=\"size-medium wp-image-614\" src=\"http:\/\/2016.kyiv.wordcamp.org\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o-680x453.jpg\" alt=\"Lars Magnus \u00d8ksnes\" width=\"680\" height=\"453\" srcset=\"https:\/\/kyiv.wordcamp.org\/2016\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o-680x453.jpg 680w, https:\/\/kyiv.wordcamp.org\/2016\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o-768x512.jpg 768w, https:\/\/kyiv.wordcamp.org\/2016\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o-1030x687.jpg 1030w, https:\/\/kyiv.wordcamp.org\/2016\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o-450x300.jpg 450w, https:\/\/kyiv.wordcamp.org\/2016\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o-1000x667.jpg 1000w, https:\/\/kyiv.wordcamp.org\/2016\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o.jpg 1200w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-614\" class=\"wp-caption-text\">Lars Magnus \u00d8ksnes<\/p><\/div>\n<p>Advertising is changing more rapidly than ever. The traditional push, paid-media advertising is being replaced with strategies and activities primarily based on owned media channels and original content; some brands even consider themselves as media houses. This is very beneficial for the WordPress community, but there is still need for innovation and improvements, to make the platform perform even better in this new space.<\/p>\n<p>This talk will be interesting for marketing specialists, developers, business owners and generally companies\u00a0who work at\u00a0global market.<br \/>\nContact details you may find at <a href=\"https:\/\/www.redink.no\/folk\/\">website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lars Magnus \u00d8ksnes is a digital advisor in Redink, working closely with both brands, designers and editors to help create WordPress-based solutions for content marketing. Advertising is changing more rapidly than ever. The traditional push, paid-media advertising is being replaced &hellip; <a href=\"https:\/\/kyiv.wordcamp.org\/2016\/news\/lars-magnus-oksnes-wordpress-is-at-the-core-of-the-advertising-revolution-but-its-not-perfect\/\">\u041f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0432\u0430\u0442\u0438 \u0447\u0438\u0442\u0430\u043d\u043d\u044f <span class=\"assistive-text\">Lars Magnus \u00d8ksnes:  WordPress is at the core of the advertising revolution \u2013 but it\u2019s not perfect<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14908227,"featured_media":614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[882842],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-882842"],"jetpack_featured_media_url":"https:\/\/kyiv.wordcamp.org\/2016\/files\/2016\/07\/10379740_10154209669650711_7763725830136343919_o.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7srnW-9S","_links":{"self":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14908227"}],"replies":[{"embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":7,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":1415,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/posts\/612\/revisions\/1415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/media\/614"}],"wp:attachment":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}