{"id":1167,"date":"2016-08-14T23:43:38","date_gmt":"2016-08-14T20:43:38","guid":{"rendered":"http:\/\/2016.kyiv.wordcamp.org\/?post_type=wcb_session&p=1167"},"modified":"2016-09-04T22:06:29","modified_gmt":"2016-09-04T19:06:29","slug":"wordpress-is-at-the-core-of-the-advertising-revolution-but-its-not-perfect","status":"publish","type":"wcb_session","link":"https:\/\/kyiv.wordcamp.org\/2016\/session\/wordpress-is-at-the-core-of-the-advertising-revolution-but-its-not-perfect\/","title":{"rendered":"WordPress is at the core of the advertising revolution \u2014 but it\u2019s not perfect"},"content":{"rendered":"

Advertising is changing more rapidly than ever. The traditional push, paid-media advertising is being replaced with strategies and activities primarily based on owned media channels and original content; some brands even consider themselves as media houses. This is very beneficial for the WordPress community, but there is still need for innovation and improvements, to make the platform perform even better in this new space.<\/p>\n

This talk will be interesting for marketing specialists, developers, business owners and generally companies\u00a0who work at\u00a0global market.<\/p>\n

Read more about Lars and the talk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising is changing more rapidly than ever. The traditional push, paid-media advertising is being replaced with strategies and activities primarily based on owned media channels and original content; some brands even consider themselves as media houses. This is very beneficial … \u041f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0432\u0430\u0442\u0438 \u0447\u0438\u0442\u0430\u043d\u043d\u044f WordPress is at the core of the advertising revolution \u2014 but it\u2019s not perfect<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":910727,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1474791300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1119],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-1167","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7srnW-iP","session_date_time":{"date":"25.09.16","time":"11:15"},"session_speakers":[{"id":"1119","slug":"lars-magnus-oksnes","name":"Lars Magnus \u00d8ksnes","link":"https:\/\/kyiv.wordcamp.org\/2016\/news\/speaker\/lars-magnus-oksnes\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/910727"}],"version-history":[{"count":3,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1167\/revisions"}],"predecessor-version":[{"id":1463,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1167\/revisions\/1463"}],"speakers":[{"embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1119"}],"wp:attachment":[{"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1167"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kyiv.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}