The WordPress market is flooded with free plugins and themes coded by passionate developers who enjoy working on projects as side-hobby. While many of them wish they could work on their projects full-time, the “problem” is that many developers are great at coding and can build awesome products, but when it comes to making money out of them, it’s a much more difficult task. Those that dare to “test the waters” typically rush into selling through marketplaces like CodeCanyon, ThemeForest, and TemplateMonster, but is that the best route to build a business for the long run?
In this talk, I will cover the pros & cons of selling plugins and themes through marketplaces, and go through the most popular alternatives and best practices of selling outside a marketplace, with a spotlight on the power of the freemium model and how it can work naturally with WordPress.org. If you follow the right strategies, you can expand your business and free yourself from a 9 – 5 job.